In 2021, I met a band called Taoyuan XV O’Clock and began filming a 10-month documentary about them.

During that time, they released their debut album and started planning their first national tour. To support their tour promotion, I created this 4-minute video. Unlike a typical promo piece, this isn’t a polished, commercial trailer. Instead, it’s a branded story built from real documentary footage—a glimpse into their personal journeys and the ideas behind their album.

This video was viewed over 80K times on Chinese social media and helped bring real audiences to a band that, at the time, had no label, no team, and no following.